Bakery Branding & Website Design Case Study | Lucky’s Café
Fresh baguettes arranged across a bakery work surface
All Work

Project 03 · Hospitality

Lucky’sCafé & Bakery

Brand Identity · Website Design · Digital Marketing

The Website, In Motionluckyscafebakery.com
The Palette{{ swMsg }}
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Burgundy · Blue Grey · Brown · Greige · Cream

01The Project

Made For Morning Regulars.

A warm, recognizable café and bakery brand, carried into an editorial website, a clearer order-ahead flow and a focused marketing system.

Familiar enough to turn a first visit into a regular ritual.

02The Work

One Brand, Every Touchpoint.

Lucky’s brand board with its color palette, typography, wordmark, monogram and illustrated marks
01Brand Board · Palette, Type, Marks
Lucky’s logotype set over swans on dark water
02Logotype · Primary Lockup
Lucky’s brick colorway lockup and duck line marks
03Marks & Colorways
Lucky’s website shown on a laptop and phone with the homepage below
04Responsive Build
Lucky’s Café and Bakery homepage
05Homepage
Lucky’s bakery menu page
06Menu
Lucky’s Our Story page
07Our Story
Lucky’s order ahead pickup flow
Lucky’s visit and location modal with map, hours and directions
08Order Ahead & Visit
Lucky’s paid search performance dashboard, May to July 2026
Paid SearchCampaign Performance · Google Ads
Lucky’s order-ahead email newsletter
09Email Newsletter · Order Ahead
Lucky’s Inside The Bakery email newsletter
10Email Newsletter · Inside The Bakery

03 · First 90 Days

Digital Marketing

Klaviyo · May · July 2026

$7,463Attributed Revenue
47.1%Unique Open Rate
7.2%Click Rate
5,320Emails Sent
101Online Orders
$1.42Revenue Per Recipient

Figures reflect actual results for this engagement over the period shown. They are not a guarantee or prediction of similar outcomes for other businesses.

Next

Foláké & Co.

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